Maneesh J

Digital Growth & Marketing Leader

Maneesh J

I lead digital growth across SEO, demand generation, performance marketing, marketing operations and AI-assisted workflows, connecting strategy, execution and measurement.

16+ years of B2B and B2C digital marketing across industrial, technology, retail and international businesses. Currently Digital Growth Strategist at EDDY Pump Corporation.

View experienceLinkedIn
Experience
16+ years
Current role
Digital Growth Strategist, EDDY Pump Corporation
Based in
India · Remote
Availability
Open to senior growth and marketing leadership roles

Profile

Senior digital marketing leadership, grounded in hands-on experience.

Maneesh J (Maneesh Jayachandran) is a digital growth and marketing leader with 16+ years of experience in SEO, demand generation, performance marketing, marketing operations and AI-assisted marketing.

I combine strategic planning with hands-on experience across SEO, paid media, content, analytics and marketing operations. Working across these areas helps me see how channels affect one another and where effort will have the most impact.

I currently lead digital growth initiatives for EDDY Pump Corporation and its associated industrial brands, where marketing has to serve technical buyers and specialised products. The role covers SEO, paid media, HubSpot-led email and lead generation, conversion improvement, analytics and reporting.

Before that I led digital marketing for the Amber Group brands at Kuya Technologies, headed digital marketing at Voixme Technologies, and handled SEO, analytics and campaigns for international clients at StratAgile. Earlier, I trained digital marketers and ran a web design and digital marketing business for SMEs, which still shapes how I approach technical SEO and website performance.

Much of my work involves coordinating content, SEO, design, development, product and operations teams around shared priorities.

Expertise

Core capabilities

The areas I lead and work in directly, from strategy through to execution and measurement.

  • Digital Growth Strategy

    Setting digital priorities and plans that connect channel work to business objectives.

    • Channel planning
    • Prioritisation
    • B2B and B2C growth
    • Roadmaps

  • SEO & Organic Growth

    Technical and content SEO that builds lasting organic visibility.

    • Technical SEO
    • Keyword & competitor research
    • Site architecture & internal linking
    • Content optimisation

  • AEO / AI Search Visibility

    Making content easy for AI-driven search and answer engines to understand and cite.

    • Answer Engine Optimisation
    • Entity optimisation
    • Schema strategy
    • Structured content

  • Demand Generation

    Turning visitors into qualified B2B enquiries through content, email and landing pages.

    • B2B lead generation
    • Content strategy
    • Email & lifecycle
    • Landing pages

  • Performance Marketing

    Paid search and paid social planned around intent, lead quality and measurement.

    • Google Ads
    • LinkedIn Ads
    • Meta Ads
    • Campaign strategy

  • Marketing Operations & Automation

    HubSpot-based workflows, automation and CRM processes that keep campaigns consistent.

    • HubSpot
    • Marketing automation
    • Workflow design
    • Lead funnel analysis

  • Analytics, CRO & Reporting

    Measurement, funnel analysis and testing to improve conversion and guide spend.

    • GA4 & Search Console
    • Looker Studio reporting
    • Experimentation
    • Conversion optimisation

  • AI-Assisted Marketing Workflows

    Using generative AI and automation for research, content, SEO and reporting tasks.

    • AI-supported research
    • AI-assisted SEO & content research
    • AI-assisted reporting
    • Workflow automation

  • Cross-Functional Leadership

    Coordinating content, SEO, design, development, product and operations teams.

    • Cross-team coordination
    • Stakeholder reporting
    • Process improvement
    • Project management

Experience

Career

  1. – PresentRemoteCurrent

    Digital Growth Strategist

    EDDY Pump Corporation

    Leading digital growth initiatives for EDDY Pump and associated industrial brands, with a focus on organic acquisition, lead generation and conversion.

    • Lead SEO strategy and organic acquisition, including website, landing-page and product-page optimisation.
    • Manage paid media, content, email and social, with HubSpot-led marketing and lead generation.
    • Responsible for analytics and reporting, using experimentation to improve conversion.
    • Improve marketing operations through workflow changes and AI-assisted processes.
    • Work with content, SEO, design, development, product and operations teams on growth initiatives.
    • B2B industrial
    • SEO
    • HubSpot
    • Paid media
    • CRO
    • Marketing operations
  2. – Coimbatore, India

    Manager – Digital Marketing

    Kuya Technologies Pvt. Ltd.

    Led digital marketing for Amber Group brands, including Amber Connect, Amber Innovation, Amber Pay and Amber Group Limited.

    • Led SEO, technical SEO and website growth across the brands.
    • Managed content strategy and social media.
    • Managed Google Ads and paid social campaigns for lead generation.
    • Developed digital strategy across the brand portfolio.
    • Multi-brand
    • Technical SEO
    • Google Ads
    • Lead generation
  3. – Kozhikode, India

    Head of Digital Marketing

    Voixme Technologies Pvt. Ltd.

    Led digital, content and social operations for D4D Online, and worked on digital strategies for RedHat Group clients.

    • Retail brands and projects included Lulu Hypermarket Qatar, MegaMart Bahrain, Grand Mall Qatar, Nesto Hypermarket Saudi Arabia and Earth Supermarket UAE.
    • Created proposals and pitch decks for media buying and SEO projects for MENA-region clients.
    • Retail
    • MENA
    • Content & social
  4. – Kochi, India

    Manager – Digital Marketing

    StratAgile Marketing Consultancy Pvt. Ltd.

    Handled SEO, analytics, tagging, audits, campaign management, reporting and website projects for international clients, including Standard Chartered Bank (Ghana and Nigeria), Terrabit Consulting (Malaysia) and Rapid Physiocare (Singapore).

  5. – Kochi, India

    Senior Digital Marketing Trainer

    Digiperform

    Trained 70+ learners in digital marketing strategy, campaign management and practical tools, and contributed to curriculum development.

  6. – Earlier experience

    Founder & Web Designer

    Orangis Online

    Delivered website design and digital marketing for SMEs.

AI & Marketing

Modern marketing, enhanced by AI

I use generative AI and workflow automation to make marketing work faster and better informed, as part of everyday processes rather than side experiments.

  • Research

    AI-supported market and audience research, with sources verified before use.

  • Competitive analysis

    Summarising competitor positioning, content and messaging.

  • SEO & content research

    AI-assisted keyword clustering, content gap analysis and audit preparation.

  • Content workflows

    Faster briefs and outlines, with editorial review and brand judgement kept in place.

  • Reporting & analysis

    Turning performance data into clearer summaries and next steps.

  • Workflow automation

    Automating repeatable marketing tasks to free time for higher-value work.

AI supports better marketing judgement and execution. It does not replace strategy, accountability or knowing the customer.

Search is changing

Buyers increasingly find brands through AI-generated answers as well as search results. I plan SEO for both, so content is useful to people and easy for search and answer engines to understand and cite.

  • Clear answers to the questions buyers actually ask
  • Structured data that describes products and the organisation accurately
  • Consistent entity information across the site and external profiles
  • Sound technical foundations: crawlability, speed and internal linking

Tools

Selected tools and platforms

Search & SEO
Ahrefs, Semrush, Screaming Frog, Google Search Console
Analytics
GA4, Looker Studio, Microsoft Clarity, Hotjar
Advertising
Google Ads, LinkedIn Ads, Meta Ads
Marketing operations
HubSpot
Collaboration
ClickUp, Jira, Notion, Microsoft 365, Google Workspace
AI
ChatGPT, Claude, Gemini

Credentials

Education and certifications

Education

  • MBA, Marketing ManagementBharathiar University · 2021 – 2023
  • B.Tech, Electronics & Communication EngineeringCochin University of Science & Technology · 2001 – 2005

Certifications

  • Google Ads Search Certification
  • HubSpot Inbound Marketing Certification
  • Semrush certifications in Backlink Management and Local SEO

Recognition

  • GoDaddy India OneInAMillion Award, 2018

Contact

Let’s discuss the next growth challenge.

I’m open to senior roles in digital marketing, growth, SEO, demand generation and marketing operations, with global teams remotely or based in India.